Big congrats to #72NY’s Greer Hiltabidle (greerb123), aka buttergirlnyc, for the recognition on adweek’s Creative 100! Greer has built her viral Butter Girl brand on social media, starting with TikTok cooking content and evolving it into a fully funded butter business. Alongside her standout work at #72NY for google, she's a reflection of exactly the bold, socially savvy thinking that the ADWEEK Creative 100 celebrates. A very deserved recognition for a creative making work that moves at the speed of culture. 🧈✨ Cheers to all the honorees!