#72NY's first work with qualcomm's snapdragonofficial is a creative platform that brings relatable moments where performance matters to life, while remaining centered on the users who put their heart into everything they do. These stories are rooted in real life and real effort. As #72NY CEO Ali Cornford puts it, "In a category that does a lot of telling, we wanted to be very intentional. How do we show that in a way that people can relate to, versus just talking at them?”