Yet again, the nfl returns to the Super Bowl stage with Cause work designed to inspire change. ‘You Are Special,’ developed with #72LA, builds on #SBLIX’s ‘Somebody’ approach, putting young voices front and center. "You Are Special" brings together some of your favorite football players with children from harlemchildrenszone, bgca_clubs, and smash_program to sing Mr. Rogers’ timeless reminder: you matter, exactly as you are. #72LA Creative Director Jason LaFlore: “If it reminds even a few kids around the country that their value isn’t up for debate, then it’s doing exactly what it’s meant to do.” Thank you Tim Nudd and adage for spotlighting this work. Link in our stories 🔗