If you’ve followed panerabread’s social channels in the past year, this announcement won’t surprise you: The brilliant teams fueling Panera’s social momentum have been shortlisted for campaign_us’ Social Media Team of the Year! This team understands that social isn't just a channel, it's the pulse of culture. It’s entertainment with a side of socializing. And if you miss your window, you miss your moment. No windows missed here: Panera’s socials hit viral peaks all year. It takes a village! None of this would be possible without the joint collaboration of Panera, digitas.na, alisonbrodmc and #72NY. Congratulations to everyone on Team Panera. Let’s get this bread (bowl)!