Game-day fits are embedded in football culture. Since united flies some of the most iconic teams, our planes naturally showed up on social feeds. So we took those moments people usually scroll past, and turned them into something they’d stop for: larger-than-life out-of-home. The campaign rolled out across four major cities, featuring local players arriving on game-day charters — cementing United as the hometown airline. 🏈🤝✈️ #72LA 🗞️Coverage on IG Stories. Thanks for the love marketingbrew, lbbonline + brandinnovators!