On our mind right now: I think we’re asking the wrong question about AI. Lately, we can’t stop thinking about this. Everyone is asking: “How can AI help us create more content?” But I think the more interesting question is: What happens when everyone can? When products became easier to mass produce, brands became more important. I think AI is creating the same shift for content. Maybe the future isn’t about creating more. Maybe it’s about becoming impossible to confuse with anyone else. What do you think? Follow for more insights on branding.❤️‍🔥 #branding #brandstrategy #brandbuilding #marketingstrategy #creativeleadership