Brand Blind Spot #01 - the wins that most brand miss Most brands believe people compare them on price. They don’t. People compare you on price when they can’t tell you apart. And that usually starts much earlier than anyone realizes. It starts when every campaign begins with the same Pinterest moodboards. The same trends. The same aesthetics. Slowly, brands begin to look alike. 🍒 And when people can’t tell brands apart… price becomes the deciding factor. 🥶 The strongest brands play a different game. They don’t start with a campaign. They start with one idea, one feeling or one story they’re willing to build their entire brand around. From there, every campaign, launch, collaboration and touchpoint becomes another expression of that same world. That’s how brands become recognizable. That’s how they become memorable. And that’s how they become the obvious choice before people ever compare alternatives. Curious: What’s one brand that instantly stands out to you? 🚀 And i...