Great storytelling doesn't just capture attention – it changes perceptions. At the dentsu Beach House in Cannes, marisathalberg Thalberg, Chief Customer & Marketing Officer at Catalyst Brands, shared the thinking behind the launch of ashleygraham's new curve collection for jcpenney – and why the most unexpected ideas are often the ones that challenge assumptions and reshape how people see a brand. Catch up on more conversations from Cannes via the link in our bio. #dentsuatCannes2026