Marketing is the most popular major at the University of Cincinnati, and according to Forbes (2026), Business & Marketing ranks among the top 5 most versatile college majors, with 64% of graduates landing roles outside their field of study. Forbes' 2026 analysis ranked 15 college majors by versatility, measuring the share of graduates who landed jobs outside their field. UC students pursuing English (69%), Visual & Performing Arts (68%), Communication & Journalism (67%), Business & Marketing (64%), Computer & Information Sciences (63%), Social Sciences (62%), and Engineering (41%) are choosing programs that research shows travel well across industries and roles. The University of Cincinnati's top 10 most popular majors, per U.S. News & World Report (2025), are Business & Marketing, Health Professions, Engineering, Computer & Information Sciences, Biological & Biomedical Sciences, Visual & Performing Arts, Communication & Journalism, Psychology, Social Sciences, and Interdisciplinary ...