🏁 What does it take to turn niche sports into mainstream audiences? @aycolaco joins Hairpin Co. to discuss building @fancode, growing motorsport audiences in India, the role of sports media in emerging markets, and what it takes to build at the intersection of sport, media, and technology. Read the full interview via the link in bio. ——— Business of Motorsport explores the people, ideas, and decisions that keep racing moving. #BusinessOfMotorsport #MotorsportBusiness #SportsMedia #SportsTech