My July column is out in Fishing Tackle Retailer — and this one’s for every shop owner, selling any product, who’s ever watched a customer study the peg wall for 20 minutes and walk out with nothing. 😅 The article dives into decision fatigue and why bundling your products into ready-to-fish systems can boost sales, increase basket size, AND help newer anglers feel confident enough to actually buy. Because customers don’t walk into a tackle shop looking for more choices — they walk in looking for answers. Pick up the July issue or visit fishingtackleretailer.com to read “The Perfect Peg, page 16.” 🎣 link in comments. #RetailBusiness Fishing Tackle RetailerTackle Retailer #retaildisplay