Introducing the official 2027 United Soccer Coaches Convention show look. ⚽ Inspired by the traditions of our association, the character of Kansas City, and the game that brings us together, the KC27 identity celebrates our legacy through a timeless, soccer-first design. Rooted in tradition. Built on the game. We look forward to welcoming you to Kansas City for the 2027 United Soccer Coaches Convention. Kansas City, Missouri - January 20–23, 2027 #UnitedSoccerCoaches #KC27 #Convention2027 #SoccerCoaches