AlphaTauri is continuing its global expansion with the opening of a flagship store in London. Already available in the UK via e-commerce - this will be the first fully owned store in Britain and marks our entry into British brick-and-mortar retail. The 326m2 store on Brompton Road in Knightsbridge, designed by the Berlin, Vienna and LA-based Studio Riebenbauer, immerses the visitor in our pure AlphaTauri world and showcases the latest collections for men and women on two floors. With a slick monochrome interior made of brushed aluminum – interspersed with natural materials and specially designed lights, the store aesthetic is an authentic homage to the design language of AlphaTauri. The combination of technical and natural elements combined with the interaction of digital, innovative and interactive elements creates a unique shopping experience and delivers an outstanding concept that focuses on the customer. Services available in our store in London are: • Click & Reserve (AlphaTau...