On Thursday, November 3rd, AlphaTauri celebrated the opening of its first London flagship store with a star-studded launch event that saw faces from the worlds of fashion, sport and music all come together to toast the occasion. Guests were treated to an exclusive performance by British recording artist Raye as well as DJ sets from Lou Hayter and Nabhaan Rizwan. Formula One legend and Red Bull veteran David Coulthard hosted the evening. Pierre Gasly and Yuki Tsunoda, the two current Scuderia AlphaTauri Formula One drivers whose team is sponsored by the namesake brand AlphaTauri, were also in attendance for the proceedings which took place within the impressive new 326m2 store on Brompton Road, in London’s Knightsbridge. Discover London’s Knightsbridge store: bit.ly/AlphaTauri_Store Services available in store: • Click & Reserve (AlphaTauri E-Commerce shows product availability in the store, reservation possible) • Drop It (home delivery of groceries) • Dry cleaning • Alterat...