AlphaTauri expands in Japan with the launch of its first pop-up store at ISETAN MEN’S. AlphaTauri has opened the brand’s first pop-up store in Japan on the ground floor of ISETAN MEN’S in Tokyo’s Shinjuku district. The pop-up will be open from 5 October to 18 October 2022. Pierre Gasly and Yuki Tsunoda, drivers of the formula 1 Team, Scuderi AlphaTauri, did not miss out on the opportunity to visit the exclusive pop-up store, wearing the latest AlphaTauri Autumn/Winter 2022 Collection and introducing AlphaTauri products to shoppers and taking pictures with them. “After our successful entry in the Japanese market in 2021, we are very excited that we now can kick off the next chapter and start collaborating with our first local premium retail partners in Japan. We couldn’t have picked a better time to launch our first pop-up than to coincide with the Formula 1 Japanese Grand Prix.” said Ahmet Mercan, CEO AlphaTauri. For the duration of the pop-up store at ISETAN MEN’S, all AlphaTauri ...