What are the creative processes that go into creating a whole new collection? What inspires a design? Just in time for the launch of our new #SS22 collection, we welcomed Scuderia #AlphaTauri drivers and style icons #PierreGasly and #YukiTsunoda to answer their questions. The two came to see what goes on behind the scenes at our #AlphaTauri design studio in Salzburg, where they were able to learn more about the #SS22 collection's "Organic Modernism" as well as breakthrough technologies like the Travel System and Seamless 3D Knit. #FitsBodyAndMind #AlphaTauri #AlphaTauriFashion #RacingStyle Shop and discover more at: alphatauri.com. ABOUT ALPHATAURI AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind. Still haven't subscribed to AlphaTaur...