. UPRISE - Krone Lager Biere: Launching a New Category While Maintaining Parent Brand Recognition . The UPRISE agency was tasked with creating a distinctive design for the lager line that maintained the recognition of the parent brand, Krone Biere, while modernizing the image to align with the updated positioning of the entire portfolio. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #logomark #logotype #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety