. EIGA - Nailing Creative Impact. The ADC Festival Identity by EIGA . Germany's largest celebration of creative excellence needed an identity that could stand on its own. The ADC's iconic trophy becomes a system. The answer was already embedded in the brand. The nail – one of the most recognised trophies in the creative industry – became the foundation of the festival identity. Not as a logo element, but as a structural principle: a symbol that carries meaning before a single word is read. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #logomark #logotype #typography #worldbranddesign #worldbranddesignsociety