A creator relationship has two sides. Brit Starr, Co-founder at Kin, measures both. When does the creator post about the brand, message them, take part in some way. And when does the brand post that creator’s content on its own channels, pull them into campaigns, message them. Look at those interactions over time and you get the accountability along the way. The patterns of success. A clear read on when you need to show up for your creators. “When does the brand give that back?” DM for links to the episode Minutes with Mike is a PIMS-produced podcast, hosted by mikeryan628 Mike Ryan. #MinutesWithMike #CreatorEconomy #InfluencerMarketing #BeautyMarketing