I've been working with "influencers" and creators for more than 20 years now - starting back when I was consulting on Myspace for Grammy-winners from my dorm room at @nazuniversity What does it take to scale a creator-led business without losing the magic? It's not about becoming a traditional media executive—it's about building systems that protect the trust you've earned with your fans. Check out the full roundtable discussion on how creator businesses hand off control via @NetInfluencer and thanks to the team for including me.