BEHIND THE STRATEGY The 93rd Academy Awards A great campaign doesn’t come from one point of view. It comes from creating space for many. For the 93rd Academy Awards, we asked artists from around the world one question: What do movies mean to you? For Artist: david_mcleod , the answer was connection. David saw movies as a living exchange between filmmakers and audiences. Stories shape culture, culture inspires stories, and together they move us forward. His interpretation captured that continuous flow, turning the Oscar into a celebration of creativity shared between everyone who makes movies and everyone who loves them. One question. One campaign. A perspective only David could bring to life. Client: theacademy Artist: david_mcleod #BehindTheStrategy #TheOscars #AcademyAwards #DavidMcLeod #CreativeStrategy