BEHIND THE STRATEGY The 93rd Academy Awards A strong creative system doesn’t force every artist into the same style. It gives them one clear idea to make their own. For the 93rd Academy Awards, we asked artists from around the world one question: What do movies mean to you? For Artist: temi.coker, the answer was representation. His interpretation transformed the Oscar into a symbol of possibility. A tribute to the Black actors, writers, directors and filmmakers who opened doors, changed culture, and made it possible for others to see themselves on screen. One question. One campaign. A perspective only Temi could bring to life. Client: theacademy Artist: temi.coker #BehindTheStrategy #TheOscars #AcademyAwards #TemiCoker #creativeagency