Burberry has had a huge renaissance, significantly backed by a compounding social strategy and a very effective digital transformation. Their social media strategy started with small tests and quick wins. You can literally see their investment scale into cinematic productions during their comeback. Now, they have joined other luxury brands in hospitality partnerships. But unlike the typical single-location pop-up, Burberry is running this across multiple destinations. Bangkok, Greece, and beyond. This multi-location approach tells you a lot about the markets they have been able to reach and nurture. Most luxury brands limit themselves strictly to ultra-high-net-worth hotspots. While those brands focus purely on the traditional luxury elite, Burberry is clearly amassing an active and pretty varied audience. Their collaboration partners also highlight a strong, highly engaged fanbase with Gen Z. The comeback is a masterclass in modern luxury. Their physical extensions into multi...