Lead generation is the “swear word” most agents avoid… but it is also the oxygen of the real estate business. In the MREA book, there’s a powerful analogy about the shark: a shark must keep moving to breathe. Real estate works the same way. The moment an agent stops having conversations, following up, prospecting, creating content, and building a database… the business slowly starts suffocating. This next video is for every real estate agent who wants to stop treating lead generation like punishment and start seeing it as the engine of survival, growth, and freedom. Coming next: Lead Generation — The Shark Rule for Agents. If you are an agent, don’t skip this one. #LeadGeneration #RealEstateAgents #MillionaireRealEstateTeam #MREA #RealEstateBusiness SouthAfricanRealEstate PropertyPractitioner RealEstateTraining AgentGrowth RealEstateMarketing