Web3 has arrived and it's revolutionizing the music industry. New opportunities around shared ownership and equity are allowing musicians and fans to become co-collaborators in an artist’s success. Just as BCL_RecordBlocks redefines the music festival experience at #SXSW, traditional models of the music fandom are being disrupted by #decentralized offerings, in which “those-formerly-known-as-the-audience” are immersed and empowered by their participation. Speakers: Nait Jones, Head of Growth, Royal Emily Parker, Executive Director of Global Content, CoinDesk Charlie Durbin, Co-Founder, Decent Mark Kovic, Digital Marketing/ #nft Artist, CTK Entertainment Vérité, American singer and songwriter