Faves is a platform designed to help athletes monetize their influence and help brands build and manage athlete marketing programs. According to the website, athletes can create a personal page to consolidate their favorite products, earn commissions through affiliate links, and connect with brand partnership opportunities. The platform states it currently has more than 900 athletes across 43 sports, with over one million fans shopping. In January 2026, as reported by Sports Business Journal, Faves launched with $3M in funding from CMT Digital and Collider Ventures. Visit the #WebsiteWednesday link in our bio to learn more. #AthleteMarketing #Sports #WW