積家 JaegerLeCoultre 推出深度訪談系列《The Hour Before》，邀新任全球品牌大使 IU dlwlrma 揭開聚光燈外的真實面貌。影片紀錄 IU 親自嘗試組裝 Reverso 錶殼，並透過沉穩對談回溯藝術生涯的轉折點。系列旨在呈現卓越絕非偶然，而是源自熱情與自律的長期準備，透過這扇製錶工藝之窗，窺見 IU 泰然自若的沉靜自信。 JaegerLeCoultre launches the in-depth interview series “The Hour Before,” inviting the new Global Ambassador IU dlwlrma to reveal her true self beyond the spotlight. The video captures IU personally attempting to assemble a Reverso case while reflecting on pivotal turning points in her artistic career through a calm and composed dialogue. This series aims to demonstrate that excellence is never a matter of chance, but the result of long-term preparation rooted in passion and discipline. Through this window into the art of watchmaking, we catch a rare glimpse of IU’s poised, quiet confidence. Follow us ellehongkong #ELLEHK #ELLESelect jaegerlecoultre #JaegerLeCoultre #IU #TheHourBefore