JaegerLeCoultre 積家正式宣佈國際知名歌手兼演員IU dlwlrma 擔任最新全球品牌大使✨以三種不同時尚風格展現Reverso翻轉系列腕錶新作。從「國民妹妹」成長為當代頂尖藝人，IU 謙遜自律且不斷突破自我的態度，與積家大工坊追求卓越、打磨細節的匠心精神不謀而合。她體現了植根於內涵的現代優雅，完美詮釋 Reverso 翻轉系列腕錶的雋永風格。 IU (dlwlrma) has officially become the latest Global Ambassador for Jaeger-LeCoultre, showcasing the new Reverso timepieces through three distinct fashion styles. Evolving from “The Nation’s Little Sister” into a top-tier contemporary artist, IU’s humble, disciplined, and self-transcending attitude perfectly aligns with the Maison’s spirit of craftsmanship and pursuit of excellence. She embodies a modern elegance rooted in substance, perfectly interpreting the timeless style of the Reverso collection. Follow us ellehongkong #ELLEHK #ELLESelect jaegerlecoultre #JaegerLeCoultre #IU #TheHourBefore