Goodyear is crushing it with their ads right now and we need to talk about it. ㅤ Their newest campaign, Fast Is In Us, is a masterclass in brand emotion. ㅤ It opens like a dream sequence. Music by Dire Straits. Ayrton Senna narrating. ㅤ Then the reveal: it's two kids playing in their bedroom. ㅤ It launched at the Kentucky Derby as part two of Goodyear's multi-year resurgence campaign, and the ad garnered nine million views on YouTube in three weeks. ㅤ It works because it shows us who Goodyear is without spec sheets or corporate jargon. ㅤ This is an emotional play trying to beat buyer-behavior, where nearly two in three US tire buyers know which brand they plan to buy months in advance. ㅤ Want to see it? Comment "Eagle" and I'll send you the full ad.