Ford once knocked down a building with a car bumper. ㅤ The 1985 Escort ads showed the bumper surviving real, everyday hits. Stuff any driver could picture happening in their own life. ㅤ What made this ad stand out was how it showed the Ford Escort's bumpers in action, and did it through everyday scenarios that anyone could relate to. ㅤ Ford's demonstrations were so impressive that in the 80s Allstate actually offered reduced insurance rates for anyone who drove an Escort, which showed the public that the Escort was one of the safest and cheapest to own vehicles. ㅤ The result? The Escort became one of the best-selling cars in America through much of the 80s. ㅤ Here's the takeaway for your next campaign. ㅤ It's a perfect example of how to sell a feature by focusing on real life benefits instead of specs or jargon. ㅤ So next time you are brainstorming your next campaign, remember Ford literally crashed into stuff and let the results speak for themselves. Sometimes it really is that simple...