A logo can look fast without moving. But the moment you animate it… you have to prove it. When I started working on this Jaguar concept, I could’ve simply made the cat run, added some speed lines and called it a day. But that’s not really the job. The real question was: How do you make people FEEL speed before they even process the logo? That’s why I spent time exploring the movement, timing and transitions before getting to the final animation. Because your customers may never notice the 50 tiny decisions behind a brand. But they will notice how those decisions make the brand feel. This is a short BTS of how I approached the motion for this Jaguar concept logo designed by Allan Peters 🐆 Brand owners — what should your logo feel like before it even reveals itself? 👀 #logoanimation #motiondesign #brandidentity #branding #jaguar