What if jaguar hired me to animate their logo? 👀 That’s literally the question I started with. A while back, Allan Peters created his own concept for Jaguar’s logo — trying to bring back some of the aggression, speed and history associated with the brand. And when I saw it, I had another question… How would this logo move if Jaguar actually asked me to animate it? I didn’t want to just make the Jaguar run across the screen or add a few speed lines. The challenge was to make the motion itself feel like Jaguar. Fast. Aggressive. Precise. So every movement, transition and reveal was built around that one thought. Same logo. But now it needed a behaviour. This is what I came up with. Concept logo designed by Allan Peters. Motion exploration by me. If Jaguar actually hired me, would you approve this direction? 👀 #logoanimation #motiondesign #jaguar #jaguarlogo #brandidentity logodesign animation