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From our spring 2023 edition of Klarna Spotlight. Introducing...Discovery Feed. Meet the Klarnauts behind the AI-powered app feed. AI technology plays a major role in the new discovery feed. Chu Zhu, Head of Discovery Shopping at Klarna, lets us in on what this means, and how Klarna now serves shoppers content they actually want to see. About Spotlight Spotlight is Klarna’s bi-annual product showcase. Learn more here klarna.com/spotlight About Discovery Feed A new AI-powered shopping feed.The Klarna app’s new discovery shopping feed, powered by Klarna’s in-house developed AI product recommendation engine, enables consumers to scroll through highly personalized product recommendations, helping them find and shop the items most relevant to them. No two feeds are the same, with real time updates and deals that become increasingly tailored as it learns more about the user’s preferences. This feature is currently live in the US, UK, and Sweden with other countries to foll...
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