Norwegian Air turned a football rivalry into one of the World Cup’s cleverest marketing plays ✈️⚽ Ahead of England vs Norway, the airline challenged British Airways to a friendly bet: the losing side would swap its Instagram profile picture to the winner’s logo for a day. When England won, Norwegian kept its word switching to BA’s logo and proving that sometimes losing can spark just as much buzz as winning. What makes this moment stand out is its simplicity. No big-budget campaign, no elaborate production just two brands leaning into the fun with good humour. By turning a lighthearted wager into a public spectacle, both airlines became part of the World Cup conversation, showing that the smartest marketing often starts with the simplest idea. #NorwegianAir #BritishAirways #WorldCup #Marketing #Rivalry