The biggest problem in boutique fitness right now isn’t competition. It’s sameness. Every new studio looks the same. Sounds the same. Teaches the same. Markets itself the same. The brands that win aren’t trying to be the best version of everyone else. They’re willing to be different. They have a clear identity, a strong point of view, and an experience you can’t confuse with anyone else’s. Because when you’re memorable, you don’t have to fight as hard for attention. Thoughts?👇