Going viral isn't the strategy. Becoming known is. If we were starting a wedding business in 2026, here's where we'd put our energy: → Building visibility that works across every channel, not just one → Investing in press features that double as SEO and AI search assets → Using Pinterest as the search engine it actually is → Letting expertise (not just beautiful imagery) build the trust that drives bookings The businesses growing sustainably right now aren't chasing trends. They're building ecosystems clients can find them through from every angle, long after a post stops trending. That's the shift. And it's the one worth making. #weddingpr #beinspiredpr #weddingpro #eventprofs