After launching the Absolut Icon campaign in June, #Madonna and #Absolut teamed up to throw an iconic party at #ClubConfessions in #NYC. As one of the sponsors of the event, Absolut provided complimentary drinks to attendees from a bar stocked completely with the Pernod Ricard brand. It was the cherry on top of the Absolut Icon campaign, which included out-of-home ads, cocktail kits, cocktail recipes, creator partnerships, a donation to #GLAAD, and Club Confessions.