Brandon Green (kidlightbulbs), a Staff Product Manager here at Buffer and founder of Unstream (unstream.stream), described his marketing strategy as “impulse posting.” Think of something, drop everything to write it, forget about it for two weeks. So he built an automation that runs the whole thing: ⏰ GitHub Actions fires the job every Monday at 9 a.m. 🎵 His artist database and shipped-features log supply the raw material ✍️ Templates built on his own voice guidelines shape each post so it’s all genuine copy 📣 The Buffer API schedules the full week across Instagram, Threads, and Bluesky The result: 21 posts a week across 3 platforms, zero manual triggers — and the content pool grows on its own as the product grows. How he built it (and what you can steal even if your stack looks nothing like his) is all on the blog. Link in bio 🔗 #BufferAPI #socialmediaautomation #SentWithBuffer