Day in the life of a marketer, creator, and founder ✨
I got an invite to Profound’s Zero Click event and had to pull up. Behind-the-scenes access to what's actually happening in AI marketing? I'm there.
Here are my biggest takeaways:
1. OpenAI launched ads in ChatGPT earlier this year. Now Profound is releasing Ads Studio so you can manage and measure those ads using their data.
→ They can show you what citations are being pulled for your ad placements.
→ ChatGPT doesn't even have a native product that does this yet.
2. AI agents are becoming the new marketing team multiplier.
→ We saw demos of how marketers are building agents to get more done in less time.
→ This is where the role of the "Marketing Engineer" becomes real.
3. Profound built an AEO accuracy tool called FactCheck.
→ It shows you not just where you show up in AI search, but how truthful the answers are about your brand.
→ Works across ChatGPT, Claude, Gemini, and more.
Even though I left Google to run Miss EmpowHer ...