The FIFA World Cup 2026™ is bigger when you watch it together with fans at a bar. The cheers. The near misses. The extra-time drama. The table next to you becoming part of the celebration. That is the magic of bars.
New research conducted by Oxford Economics and commissioned by AB InBev found that 77% of people say bars bring people together and 69% say they help build social connections.
This FIFA World Cup™, here’s to the bars and pubs turning every match into a shared moment. Read the full report at the link in bio.
#CheersToBars #FutureWithMoreCheers