What happens when a family tradition inspires a wellness brand with a nationwide mission? 💛✨ What started as a family trip to Pakistan in 2016 became the inspiration behind Drink ZYN. After a long flight, co-founders Asim and Qasim Khan watched their father find relief from severe diabetic nerve pain with a homemade turmeric and olive oil paste prepared by their aunt. It was a family remedy rooted in Eastern healing traditions. Back in the U.S., they explored the science behind turmeric, discovering the power of curcumin, and turned that inspiration into Drink ZYN. What began with sharing recipes among family and friends soon grew into local grocery stores, hospitals, and retailers across the country. Startup CPG helped fuel that growth. At the Startup CPG Grocery Run, the founders connected with buyers, leading to a major win: distribution in all Fresh Thyme stores for their turmeric electrolyte drink mix. 🎉 Scroll through to learn more about Drink ZYN's journey from a family re...