The Brand Anthem shows the design story behind the Utah 2034 transition logo, an identity created to reflect and unify the entire state. 

Each letterform draws from the collective landscape, history, and design that makes Utah unlike anywhere else. From the winding contours of Southern Utah to the dramatic, snow-laden Wasatch Range, the forms within each letter echo the shapes and stories found across our state.

Utah 2034 is a brand and a community – moving forward. #Utah2034