CrushCity™ The CEO🔥 - A complete system built to simplify the urchin game. Developed through more than a year of engineering, testing and refinement, the all-new The CEO was designed to establish a new benchmark for one of bass fishing's fastest-growing lure categories. Built around a proprietary weighted glass powder core, premium Super TPE construction and Smart Injection Technology®, The CEO delivers exceptional castability, a precisely controlled fall rate and remarkable durability right out of the package. Designed alongside the VMC® RedLine Series® Urchin Neko Hook, every detail was engineered to simplify rigging while still allowing anglers to fine-tune their presentation when conditions demand it. Available in two purpose-built sizes, The CEO gives anglers the confidence to target everything from pressured finesse fish to trophy largemouth, smallmouth and spotted bass. Available Sizes: 15 mm & 21 mm MSRP: 15 mm – $12.99 21 mm – $14.99 #CrushCity #Rapala #TheCEO #icast202...