All NEW CrushCity™ Avatar Shad🔥 Constructed from durable Super TPE floating material, the 4-inch Avatar Shad features a segmented body design that creates lifelike swimming action throughout the entire retrieve. Unlike traditional swimbaits that rely primarily on tail movement, the Avatar Shad's entire body contributes to a natural baitfish profile that appeals to bass and other freshwater predators. Whether you're fishing it on a jig head, weighted swimbait hook or as a bladed jig trailer, the Avatar Shad maintains its lifelike action across a variety of presentations. Combined with Smart Injection Technology®, it delivers the durability, versatility and realistic action needed to consistently trigger strikes. How are you rigging the new Avatar Shad first? 👇 #CrushCity #AvatarShad #Rapala #icast2026