“You can’t design something to be viral.” 🏈⁣ ⁣ Justin Wu sat down with TIFF Next Wave committee members Hana and Lillie in the TIFF Melissa Chung Studio to discuss the line, “Not my name, Quarterback,” from SIDELINED: THE QB AND ME.⁣ ⁣ Watch the full conversation on YouTube, where Wu dives into his diverse creative journey and artistic philosophy – link in bio.⁣ ⁣ #justinwu #sidelined #notmynamequarterback