Despite a month of World Cup competition, local MLB viewership remains remarkably resilient.
According to Playfly Sports, 75% of World Cup matches through the Round of 32 were outperformed by the combined local audience for MLB games airing head-to-head.
The data reinforces just how powerful baseball’s local media ecosystem remains, with 78% of MLB consumption among adults 18–49 still coming from local telecasts.
Which five teams led the league in local/regional viewership gains at the All-Star Break? Swipe to see 👉