“The airport deserved an Oscar.” 🎬🍷✈️⭐ Everyone sees the results. Nobody sees the 12-hour workday behind the content. People often think wine travel is about beautiful wineries, sunsets and tastings. The reality? A piece of content can represent days of research, planning, travelling, filming, editing, writing and strategy. Being a content creator, marketer and storyteller it’s about understanding a winery, a destination and the people behind it and turning all of that into stories that inspire someone on the other side of the world to discover, visit and connect. After almost 10 years creating content in the wine industry, one thing has become clear: People remember remember stories. And if those stories inspire someone to visit a winery, discover a wine region or support a producer, then we’ve done our job. Behind every successful collaboration and great content production there’s creativity, strategy, marketing, storytelling. As for my view? I love offering my perspective an...