What if the best business strategy isn’t getting more sales, but building a product customers keep buying again? In this episode, John Paul DeJoria and Hala discuss entrepreneurship, business strategy, product marketing, customer loyalty, business growth, sales strategy, and startup advice from building Paul Mitchell and Patrón into billion-dollar brands. #entrepreneurship #businessstrategy #customerloyalty In this episode, Hala and John Paul will discuss: (00:00) Introduction (01:13) John Paul’s Rags-to-Riches Story (05:23) Homelessness and the Power of Words (15:31) Business Lessons From Door-to-Door Sales (25:04) Starting Paul Mitchell With $700 (33:30) Why Loyalty Beats Bigger Profits (39:16) Paul Mitchell’s Product Marketing Secret (43:08) The Origin Story of Patrón Tequila (49:16) Positioning Patrón as a Luxury Brand (58:22) Business Decisions John Paul Wouldn’t Make (1:00:44) The Power of Sharing Your Success John Paul DeJoria is an entrepreneur, philanthropist, and co-...