Is there any designer that would make you flirt with smart glasses? We attempted to dissect the internet's reaction to Meta's latest smart glasses with Kylie Jenner alongside Gentle Monster's partnership with Google and Samsung. The conversation quickly became about more than the technology itself. It became about the brands asking us to embrace it. When innovation feels inevitable, trust becomes part of the product. Brand identity, cultural credibility and years of consumer trust all shape how willing we are to adopt new technology, especially when that technology becomes something we wear. As wearable tech finds its way into more brands, maybe the question isn't whether it exists, but whose vision we want behind it. Stay tuned for a feature where we explore the rise of surveillance in fashion and how designers are working creatively to fit in this new dynamic. Video: Hypebae Imagery: Courtesy of brands. #smartglasses #fashiontech #gentlemonster #tech #fashion