Como have gone from bankruptcy to the Champions League in 9 years. There aren’t many better headlines than that. Of course the next question is how have they done it? From Cesc Fabregas’s managerial excellence to building a club that is about more than football in one of the world’s most sought after locations, President Mirwan Suwarso gives us an insight unlike any we have had from a football executive. There are a few eye opening takes on transfer strategies and UEFA dealings that will keep you guessing. Como is a proper business years ahead of the competition. ---------------------------------------------------- Timestamps: 00:00 Intro 01:37 From Serie B to Serie A: The Revenue Gap That Forced a New Business Model 02:52 Why Como Decided to Be a Sports Tourism Destination 05:44 The Lake Como DNA 07:47 How Como Rebuilt the Squad in Two Windows on a Startup Budget 09:10 Finishing 4th in Serie A & Qualifying for the Champions League 11:54 Cesc Fàbregas: From Player to Manager 12:42 T...